Friday, 27 January 2012

The Eyes Have It

Many say that the eyes are the window to the soul, I say that every window needs a good frame. This is where mascara comes into play. Whether lengthening, volumizing, defining or curling; mascara is hailed as one of the most essential beauty tools.

With an expansive pool of mascaras to choose from, the decision of which to buy can be overwhelming. Drugstore favorites from Covergirl and Maybelline have been praised by many beauty magazines, but with new and increasingly expensive mascaras being launched what seems like every day, the temptation to spend those extra dollars is almost impossible to resist.

I will admit that I’ve never been a fan of budget-friendly mascaras, perhaps unfairly given that I’ve never really tried them either. That is, until now…

For this post I chose to compare Covergirl’s LashBlast with my current mascara of choice, Lise Watier’s 24 HRS Glam Mascara.

Lise Watier 24 HRS Glam Mascara
retails for approx. $21
Covergirl LashBlast
retails for approx. $8.99

After curling my lashes, I applied two coats of LashBlast to my left eye and two coats of 24 HRS Glam Mascara to my right. After several failed attempts to capture the results, and a few more reconfigurations of the zoom button, I finally managed to capture these two photographic gems.

Lise Watier                                                    Covergirl
Lise Watier                                                     Covergirl
As you can see, neither looks terrible; my dark circles, on the other hand, could use some work. The Lise Watier mascara offered a bit more length while the Covergirl contender gave better separation. Both mascaras also lasted well into the night; neither mascara had any noticeable flaking, despite the fact that I was rubbing my eyes all day (a lovely effect of the exhaustion that Thursdays bring). 
Ironically, the slight differences between the two mascaras made the winner even more obvious. With results that rivals those of a prestige brand, Covergirl’s LashBlast offers high impact at a low price. Even better, there are always coupons to be found for Covergirl products; which means you can save even more money for the necessities, like new shoes. The verdict: save.

Sunday, 22 January 2012

The Motive Behind Makeup Your Mind


My name’s Danielle, and I’m a makeup addict.

As silly and shallow as it may sound, I am completely and unapologetically obsessed with anything that sparkles, shimmers or shines.

As a result of my addiction, I’ve amassed quite the collection of cosmetics and, in the process, significantly dwindled down my savings account. When you’re spending forty dollars on foundation and twenty dollars on mascara it’s easy to lose a small fortune in a single shopping trip.

Which brings me to the motivation behind this blog. Each week I will be comparing a makeup product that I currently use with its less expensive counterpart in the hopes of uncovering what’s really worth splurging on and when it’s just as good to save.

Stay tuned for my first review!