Sunday, 19 February 2012

Creaming the Competition

Cream eyeshadows are a popular choice because they are easy to apply (who needs brushes when you’ve got fingers?) and blend very well, less so for their tendency to crease and fade. Given their reputation for disappearing on lids, basically every cream eyeshadow on the market claims to be fade-proof and creaseless, but let’s face it, they can’t all live up to their promises.

For this post I will be comparing two cream eyeshadows that claim to be immune to creasing, Benefit’s Creaseless Cream Eyeshadow and Maybelline’s Color Tattoo.

Maybelline's Color Tattoo in Audacious Asphalt
Retails for approx. $9.99

Benefit's Creaseless Cream Eyeshadow in Skinny Jeans
Retails for approx. $19

I tried to find two similar shades but they still weren't close enough to wear at the same time without looking like a crazy person, so I wore Maybelline the first day and Benefit the next.

Maybelline before:

And after:

Benefit before:

And after:

I have to say that the pictures do not do the results justice. Maybelline’s contender had barely budged after 10 hours; however, after only 6 hours, Benefit’s supposedly creaseless eyeshadow had almost completely migrated to, you guessed it, my crease.

The one downfall to Maybelline’s Color Tattoo is that it only comes in a few shades, most of which couldn’t be worn in daylight without turning a few heads. You can check them out for yourself here. You can also check out Benefit’s selection here.

I’m not sure if Maybelline’s Color Tattoo could last the promised 24 hours, and to be honest, I don’t know why you would ever need it to. But, considering that it far outlasted a product almost double its price, Maybelline’s Color Tattoo is the obvious winner. The verdict: save.


  1. I am amazed that you can make this topic interesting to a guy.

  2. Nice post! Whenever I read your blog title, I think of the first 3 seconds of this:

  3. The Maybelline eyeshadow has pretty sparkles.

    Good choices for your comparison, Danielle. The shadows look very similar.

  4. While your blog topic doesn't really appeal to me (I know I'm not your target audience) I do appreciate your use of images to demonstrate the effects that the product you are advertising has. It is a great tool for this sort of blog and I think you are using it in a very powerful way. You should do a post about make-up for men. You know..only more manly.

    1. would wear said manly make up?

  5. I am so happy that I made the right choice when I bought Maybelline's Color Tattoo eyeshadow last month (in gold and purple), and I have to say that I can second your results. The color stays on your eyes (without creasing) all day.

    And yet, I found that the eyeshadow comes of so easily that it's like it's not waterproof at all. So not only does it save you money, but time as well!

    P.s. I love your blog :)